DSCVR
DSCVR

DSCVR

Brew Locally, Drink Globally

A collaborative beer brand built around discovery, connection, and shared experience.

What DSCVR means

DSCVR is short for “discover.” The missing vowels make the name feel sharper, more modern, and more digital, while still clearly pointing to discovery, movement, and exploration.

Discover

Connect

Explore

Night landscape — discovery, movement, exploration

The team

Co-founders

JW - Founding AdvisorJW - Founding Advisor@DegentlemanJohn

Onboarding Through Culture @ Solana Spaces, building DSCVR a collaborative beer brand connecting local breweries, communities, and creative worlds through the universal language of beer. | Ex. PlayStation / Slope / AssetDash.

TrevTrev@trevvvv_

Unorthodox visual designer, subpar vector artist making above par art, color palettes, and branding for DSCVR. Lover of art, solana, and beer. Match made in Web3 heaven.

KCKC@KC_web_3

Solana community OG and seen it all. IRL 20+ yrs of beer and alcohol industry. Two of my BIGGEST passions in life are Solana and Beer which brings us to what we are building with DSCVR.

SeanSean@SeanOfDefi

Tradfi / DEFI guy Dev-Founder Solana. Building and onboarding on Solana since 2021. Developing DSCVR brings together craft, creativity, and community through beer and web3.

Discovery is what connects us.

DSCVR is a collaborative beer brand connecting local breweries, communities, and creative worlds through the universal language of beer.

Brew Locally. Drink Globally

  • Every beer is a new connection.
  • Every label is a new piece.
  • Every sip is part of the journey.
Local breweries, global community, creative worlds, and shared experiences connected through DSCVR

Why the logo looks like this.

DSCVR constellation badge

  • Constellation: discovery and connection

  • Badge shape: a vessel, marker, and brand stamp

  • Vertical lines: signal, growth, and rhythm

Primary Mockup

DSCVR primary mockup — Brew Locally, Drink Globally

Stacked mark

DSCVR stacked mark

Wordmark

DSCVR wordmark

Why this palette

DSCVR Pink

Warmth, personality, and standout contrast

Deep Violet

Night-sky depth and mystery

Cosmic Cream

Balance, clarity, and softness

Cosmic Black

Premium foundation and contrast

Accent tones

Beer-specific worlds that adapt the identity across flavors and stories.

Why these first beers

We’re launching with two distinct beers to prove the flexibility of the DSCVR system.

Same universe.
Different worlds.

Runner IPA

Bold, high-energy, and expressive

A louder visual world for a punchier beer.

Runner IPA canSolana Summer House Lager can

Solana Summer House Lager

Bright, smooth, and easygoing.

A cleaner visual world for a lighter, more laid-back beer.

Beer label breakdown

Runner IPA label

Runner IPA

  • •Energetic, bold typography
  • •Ripped-eye graphic adds edge and curiosity
  • •Metallic berry finish for standout shelf presence
  • •Collaborative callout builds community and legitimacy
Solana Summer House Lager label

Solana Summer House Lager

  • •Warm to cool color flow feels vibrant and approachable
  • •Laid back summer mood and easy drinking positioning
  • •Clean, clear, and modern legibility

Why the merch is launching like this

  • Minimal chest hit for everyday wear
  • Large back emblem for brand recognition
  • Constellation sleeve trails to extend the system
  • Clean enough for merch, distinct enough for identity
DSCVR long sleeve — chest hit, back emblem, and sleeve constellation

Same universe. Different worlds.

DSCVR brings together craft, creativity, and community through beer.

  • Every collaboration is a new discovery.
  • Every beer is a new connection.
  • Every story adds to the universe.

Brew Locally. Drink Globally.

DSCVR